Women’s Wear Daily
04.16.2014
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fashion-scoops

DIA-style Adds Saks to List of E-tail Partners

The bilingual fashion, accessories and social media Web site is aimed at Arabic speakers.

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SHOPPING IN ARABIC: DIA-style.com, the bilingual fashion, accessories and social media Web site aimed at Arabic speakers, is partnering with Saks Fifth Avenue, the company will reveal today.

The London-based DIA-style, which launched last year in Arabic and English, is an aggregator site that showcases more than 200 designers and brands. Its 10 e-tail partners include Net-a-porter.com, My-wardrobe.com and matchesfashion.com.

The Saks tie-up, which launches later this month, will add more than 27,000 additional fashion items to DIA’s offer. It is the first time that saks.com products will be available to buy online in Arabic.

According to DIA, e-commerce growth in the Middle East is being fuelled by rising broadband penetration, improvements in shipping infrastructure, growing comfort with online payment and a tech-savvy youth population. Citing Google, the company said Arabic is the fastest-growing language on Twitter.

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