SHANGHAI SURPRISE: In Bottega Veneta’s case, one way to warm locals’ hearts beyond accessories and ready-to-wear is through music. As part of the World Expo in Shanghai, the Italian house is sponsoring the world premiere of Tan Dun’s “Martial Arts Trilogy” on Aug. 7. To mark the occasion, the brand is also launching a micro-site next Monday, which is accessible via bottegaveneta.com and will feature an online auction of a special edition Bottega Veneta handbag replete with four tickets to the concert. For those whose bids don’t win, 25 more such bags are available at 11 Bottega Veneta stores across China. The sale of these bags will benefit the Spring Bud Project of the China Children and Teenagers’ Fund.
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