Shawn Johnson on Fashion... Philip Bloch's TV Gig....

Shawn Johnson is poised to become a household name.

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FIRST OFF THE BLOCH: In the battle of celebrity stylists with their own reality TV shows, Phillip Bloch has an edge over Rachel Zoe — 18 days, to be exact. “Glam God With Vivica A. Fox,” in which Bloch judges aspiring stylists who compete for a $100,000 prize and a contract with Jed Root Inc., premiered Thursday night on VH1, well ahead of Zoe’s show, which begins airing on Bravo Sept. 8. Who would have thought that industry insiders who fuss over frocks would become famous enough to star as themselves on national TV? “It’s a weird phenomenon,” acknowledged Bloch, who started working with celebrities such as Vivica A. Fox, Halle Berry and Christie Brinkley after modeling for designers like Romeo Gigli. If TV doesn’t pan out for him, Bloch is writing a style book to be published by Simon & Schuster next year. He also began showing the new cashmere line he designed with Emma & Posh this month to retailers. The 17 styles retail for between $200 and $400. “No more fashionista,” Bloch declared. “It’s recessionista.”
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