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Donatella Versace Said to Be Planning New Men's Fragrance

The scent, called Eros, is slated for introduction in the fall.

SEX SELLS?: Donatella Versace’s parade of muscled gladiator types in Milan was just a teaser. Rumor has it the Italian designer is plotting a new men’s fragrance called Eros, slated for introduction in the fall. According to a Paris source, photographers Mert Alas and Marcus Piggott already shot a wet-and-wild ad image, with art direction by Giovanni Bianco, known for his work with Madonna.