FASHION ON CALL: London designer Richard Nicoll has found a new partner in the technology sphere — Vodafone. During an event at London’s Soho House, the cell phone company said it has partnered with the Australian-born designer for two seasons and will sponsor Nicoll’s spring and fall 2012 shows. In return, the company’s customers will be able to compete for the chance to see the shows and meet Nicoll backstage. Meanwhile on Fashion’s Night Out in London next month, Nicoll and Vodafone will host an event at Asprey in London, during which Nicoll will customize limited edition products for Vodafone customers who have won an invitation to the event. Vodafone and Nicoll are also working on a new accessory that “fuses technology and cutting edge design,” to launch for fall 2012. The partnership is part of Vodafone’s VIP program, which gives the company’s customers the chance to attend events and go behind the scenes in worlds of fashion, music festivals and Formula 1 racing.
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