INSIDE POLO: Who says August is a lazy month? Ralph Lauren recently made two major changes to its 4-D installation and presented the result last week midday at KaDeWe department store in Berlin — its 4-D debut in Continental Europe. And rather than showing outside the 888 Madison Avenue building in New York, the polo players, Ricky bags and bottles of Big Pony fragrance came to life inside KaDeWe’s atrium hall. “It’s nice to be able to control the light,” said Ben Fender, director of Drive Productions and the creator behind Ralph Lauren’s 4-D presentation. And Lara Piper of KaDeWe’s marketing team explained, “The occasion to show this installation here was really the hall itself. And of course, to kick off our temporary ‘Design Your Own Polo’ counter,” she said. While the installation was only shown to the public once, shoppers can create their own polo shirt in-store until Aug. 27.
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