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Selena Gomez Launches Fragrance at Macy's Herald Square

Hundreds of fans poured into the fourth floor Juniors section of the store to meet and have bottles signed by the star on Saturday.

STAR NOTES: Teen queen Selena Gomez came out to Macy's Herald Square on Saturday to promote her first namesake fragrance.

Hundreds of fans poured into the fourth floor Juniors section of the store to meet and have bottles signed by the star. Industry sources estimate the personal appearance brought in about $40,000 in sales of the scent for the day. "The bottle was the hardest part," said Gomez about her whimsical flacon, which sports a bouquet of floating violet lips, meant to reference her first album. "On red carpets I wear a lot of dresses and gowns so they [licensing company, ID Perfumes] made a bottle that represented a gown. The scent itself I feel definitely represents me. It's really romantic, its youthful and warm, its not overbearing. I am proud of it. My fans got to help out and pick every single note with me. [My fans] are part of me."

Gomez chatted a little about her current projects, which include acting, music and philanthropy.

RELATED STORY: Selena Gomez Grows Up >>

"I finished three movies this year," said the 19-year-old multiplatinum recording artist. "I wanted to do a little bit more acting this year so I was able to accomplish that which I'm really proud of. Each of these movies is a little bit older and different than anything I've done before so I'm excited about that new chapter. I'm going to start working on my fourth record at the end of this year so I'll start back into music. This is the first year I haven't released music which is weird. So I'm excited to back into that."

When it comes to giving back, Gomez is equally active. This fall she well be traveling to Tanzania with UNICEF and has also become involved with Ryan Seacrest's Voice Foundation. Although Gomez said she will not be releasing a scent with beau Justin Bieber anytime in the near future, she said working with Macy's — where Bieiber's scent was also launched — was a perfect fit. "Macy's is very good at campaigning and they are really proud of their clients so I knew my fragrance would be taken care of," she said.

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