Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Sears to Host Lounge During Sundance

Designed like a cozy lodge, it will be open for three days and will offer talent and media the latest fashions from its top brands.

fashion-scoops/news

SEARS AT SUNDANCE: Sears is going to do its part to help the film industry and its fans relax while they’re tooling around Park City, Utah, later this week.

For the first time, the retailer will be participating at the Sundance Film Festival by hosting a Shop Your Way Digital Recharge Lounge. Designed like a cozy lodge, it will be open for three days and will offer talent and media the latest fashions from Sears’ top brands including Covington, Kardashian Kollection, Outdoor Life and NordicTrack.

The lounge will also feature a digital lab with iPads, computers, printers and Wi-fi for any guest seeking to “take a break from the festivities, get connected and recharge,” the company said.

Sears hosted a similar lounge at Art Basel in December.

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