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FEED THE WORLD: Clarins is teaming up with Lauren Bush and her Feed charity to, as Groupe Clarins chairman Christian Courtin-Clarins puts it, do “good with purchase.” Beginning in July exclusively at Nordstrom, the beauty brand will sell a bag emblazoned Feed 15 — the number signifies the number of children fed by the United Nations World Food Programme with the purchase of each bag. Each $30 kit will include a body lotion, hand cream and lip gloss. “Not only will this project raise funds for Feed, it will also raise awareness for the cause, which is also very important,” said Bush during an interview at Clarins’ Manhattan headquarters on Tuesday.
Clarins is hoping to feed at least one million children in two years through sales of its products, said Courtin-Clarins, noting that the next project from the collaboration will be a Feed 25 bag for Bloomingdale’s in October.