Women’s Wear Daily
04.17.2014
fashion-scoops
fashion-scoops

Seafolly Taps Marloes Horst... Piazza Sempione's Birthday Exclusive...

Seafolly, the best-known swimwear brand in Australia, will be launching an ad campaign with Dutch model Marloes Horst.

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SEAFOLLY TAPS HORST: Seafolly, the best-known swimwear brand in Australia, will be launching an ad campaign with Dutch model Marloes Horst. The campaign, which breaks July 1 in Australia to be followed by The Netherlands, France, South Africa, Canada, the U.K., Germany and the U.S., was photographed in the Maldives. Campaign themes will range from pinup girl bombshell to minimalist warrior. Marloes, who will serve as the swimwear brand’s first international ambassador, is known in fashion circles as a runway model for Prada, Chanel and Mulberry, as well as for her work in the Pirelli calendar with Terry Richardson. Seafolly’s past native Australian ambassadors have included Miranda Kerr and Jess Hart.

The new campaign is part of an international expansion plan for the Sydney-based company, which opened its first international flagship in Singapore in June on premier shopping strip Orchard Road. The swimwear brand plans to expand in the U.S. and U.K. markets later this year.

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