ON THE ROAD: Tod’s chief executive officer Marco Giacometti is making the rounds this month, visiting company locations in Toronto and Chicago and Bergdorf Goodman in New York, all in the name of the “Italian Touch,” a coffee-table book featuring images of attractive Italian families, many wearing Tod’s footwear. “We’re getting back to the DNA of the brand,” Giacometti said amid the Champagne-sipping crowd at Tod’s on Oak Street in Chicago on Wednesday. Come next month, he’ll hit Miami and Los Angeles, where special guests are set to include Debra Messing and Cindy Crawford. During his North American travels, Giacometti has definitely noticed an uptick in foot traffic. “I see people around with shopping bags,” said Giacometti, who also checked out nearby Chanel, Hermès and Prada while in the Windy City. “One year ago, you did not see that,” he said. “It really was dead.” The ceo also paid a visit to Chicago’s new 90,000-square-foot Barneys New York. Did he do any damage? No, he said, explaining that just as Italian police are not supposed drink on the job, he does not shop while on duty.
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