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Scoop NYC Parties on West Coast

The specialty store retail chain marked its 3,700-square-foot pop-up at 265 N. Beverly Drive in Beverly Hills turning permanent with a celebration.

LA PARTY: Scoop NYC partied on the West Coast last week. The specialty store retail chain marked its 3,700-square-foot pop-up at 265 N. Beverly Drive in Beverly Hills turning permanent with a celebration Tuesday evening hosted by Shelli Azoff and her daughters Jaye Azoff and Allison Statter, and attended by Khloe Kardashian, Sara Rue and Kenneth “Babyface” Edmonds. On Thursday, Scoop NYC headed north for another store party. Presided over by bloggers Julia Engel and Erin Hiemstra, that party toasted the opening of a 2,600-square-foot San Francisco location at 21 Grant Avenue. With the latest California openings, Scoop NYC’s retail network has grown to 16 stores. Among the many brands carried by the retailer are Zac Posen, Missoni, Iro, Mason by Michelle Mason, Clover Canyon, Giambattista Valli, Rag & Bone, Equipment, John Varvatos, Michael Bastian, Paul Smith and B. Brian Atwood.