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SHOP GIRLS: FrostFrench, the ready-to-wear label designed by Sadie Frost and Jemima French, is moving ahead with its next chapter. Next week, the label will unveil a boutique on Noel Street in London’s Soho. The store, designed to have a boudoir feel with wooden floors, pink walls and pictures of the designers on display, will carry the duo’s entire line. The space comes in addition to FrostFrench’s existing store in Islington, North London. Last year the label took a change in direction after Frost and French regained creative control of the business. Frost and French said they had restructured the business and opened the Soho store “with the help of new private investment.” The Soho store will launch with a party November 10, while the label’s online store, frostfrench.com, will relaunch later this year.

 

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