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SCENT TO RUNWAY: Frida Giannini has a nose for a knockout dress. Gucci’s creative director was so pleased with the long gown she created specifically for the ad campaign for Gucci’s new women’s scent Flora that she decided to spin the design — a black-and-white version of Gucci’s iconic floral print “Flora” — into another five pieces to add to the brand’s spring lineup. “It was a pity to just leave the dress for the fragrance campaign because it turned out so well,” said Giannini of the filmy and butterflylike design that called for 12 meters of printed silk chiffon. The Flora print dress won’t be the only exclusive featured on the fragrance’s TV spot. Giannini also managed to convince Donna Summer to produce a new remix of her Seventies hit “I Feel Love” especially for the ad.