SCENT TO RUNWAY: Frida Giannini has a nose for a knockout dress. Gucci’s creative director was so pleased with the long gown she created specifically for the ad campaign for Gucci’s new women’s scent Flora that she decided to spin the design — a black-and-white version of Gucci’s iconic floral print “Flora” — into another five pieces to add to the brand’s spring lineup. “It was a pity to just leave the dress for the fragrance campaign because it turned out so well,” said Giannini of the filmy and butterflylike design that called for 12 meters of printed silk chiffon. The Flora print dress won’t be the only exclusive featured on the fragrance’s TV spot. Giannini also managed to convince Donna Summer to produce a new remix of her Seventies hit “I Feel Love” especially for the ad.
SONG NIGHT: On Tuesday night at Manhattan’s Bryant Park Hotel, Tina Knowles hosted a screening of Sony/BMG Films’ “Cadillac Records.” The film, directed by Darnell Martin, will be officially released Friday. “I learned so much about how black music influenced rock ’n’ roll from this script,” Knowles said. Family friends like Michelle Williams, formerly of Destiny’s Child, were on hand to celebrate her daughter Beyoncé’s real-life role as the film’s executive producer as well as her portrayal of rough-edged songstress Etta James on screen. Tina Knowles, designer and creative director of House of Deréon, is currently planning a collection of dresses inspired by the film.
LUXURY’S ABOUT-TURN: Luxury consumers will become increasingly picky, opting for fewer products with better pedigrees, according to a recent report by the De Beers Group. In the report, “Luxury: Considered,” issued Wednesday, De Beers polled luxury industry heavyweights including Domenico De Sole, Mohan Murjani, Michael Kowalski and François Curiel, as well as Barclays Bank and Merrill Lynch. “This dynamic shift will have a lasting impact on the way luxury companies do business,” said Stephen Lussier, executive director of De Beers. The report says luxury consumers will create a market for more “high-end, high-experience products” while product sourcing and supply chain standards will come under increased scrutiny.
JUMP-START: The making of an Adam Kimmel look book is no mere photo shoot. The men’s designer calls up his friends in the art world who inspire him and they put on, well, a happening. Next week he and his brother, photographer Alexei Hay, will replicate the process for an audience at the Phoenix Art Museum, using local artists and pieces from past collections. The public will be invited to observe and hear Kimmel speak about his design philosophy, fabric choices and fascination with the jumpsuit. The museum currently has an exhibition on the jumpsuit called “One for All, and All for One,” which features some of Kimmel’s designs.
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