Women’s Wear Daily
04.19.2014
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fashion-scoops

Tom Ford Marking London Store Opening With New Scent

The fragrance, called Private Blend London, will be exclusive to the London store for the first six months.

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SCENT OF A WOMAN, AND A MAN: Tom Ford is marking the opening of his first British stand-alone store with a new fragrance, Private Blend London. The juice, which will be exclusive to the London store for the first six months, aims to capture the city’s cultural vibrancy and “unique dynamic between elegant, urbane composure — and sometimes scandalous carnal amusements,” according to the company.

The new juice opens with top notes of black pepper oil Madagascar, saffron, cardamom absolute, coriander seed, cumin oil and coffee oil. The heart notes feature Geranium Egypt and jasmine absolute, incense, and cistus oil from Spain, while base notes include oud and Tonkin musk, birch tar oil, cedarwood Atlas, and torchwood from the Dominican Republic.

Prices range from 140 pounds, or $215, for the 50-ml. bottle, to 320 pounds, or $492, for the 250-ml. decanter. All prices have been converted at current exchange.

RELATED STORY: Tom Ford Opens Two More Flagships >>

The 8,000-square-foot store, which had a soft opening earlier this week, is located on Sloane Street in Knightsbridge, and stocks the full Tom Ford offer.

“Our British customers are among the most discerning and stylish in the world,” said Tom Ford, the company’s president and chief executive officer. “Opening our first directly operated flagship in the U.K. is an important step in solidifying our position as a global luxury brand.”

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