Women’s Wear Daily
04.23.2014
fashion-scoops
fashion-scoops

Tadashi Shoji to Launch First Fragrance

The designer has signed a licensing arrangement with the Fragrance Group for his debut scent, set to launch in fall 2014.

fashion-scoops/news

SCENT OF A WOMAN: Tadashi Shoji has signed a licensing arrangement with the Fragrance Group for his debut scent, set to launch in fall 2014. “I design to make women feel confident and beautiful,” said Shoji, whose designs are available internationally in department and specialty stores as well as his own boutiques. “I was inspired by the chic and sophisticated women that I love to dress. The result is a soft and subtle signature scent.”

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