fashion-scoops
fashion-scoops

SCAD Honors Hugo Boss Americas CEO

Mark Brashear follows in the steps of Catherine Deneuve, Pierre Cardin and Sir David Tang as recipients of the Style Etoile award.

fashion-scoops/news
View Slideshow

SCAD HONORS HUGO BOSS: Australian actor Hugh Sheridan literally sang for his supper at the presentation of the Savannah College of Art and Design’s Style Etoile award to Mark Brashear, chairman and chief executive officer of Hugo Boss Americas on Sunday. The mellifluous, impromptu performance of “Here’s to Life” capped off the intimate dinner attended by André Leon Talley, Pamela Fiori, Alex Lundqvist and SCAD president Paula Wallace at a Chelsea gallery space where Hugo Boss is currently sponsoring a Jeremy Kost exhibit.

Film director Joel Schumacher recalled his own college years at Parsons, from which he graduated in 1965. “I wouldn’t have been able to go to any college if I didn’t get scholarships. It’s nice to see people like Hugo Boss involved in a school like this,” he observed of the company’s support of SCAD. Schumacher himself anonymously funds scholarships for inner-city students at a California private school. His next film project may be a Chinese-language one based in Twenties Shanghai, with several studios considering producing it. “If you have a hit in China, you have an enormous audience,” he noted. “It’s a whole new frontier.”

Brashear — who follows in the steps of Catherine Deneuve, Pierre Cardin and Sir David Tang as recipients of the Style Etoile award — said Hugo Boss operates a distribution center in Savannah and has been involved with the school for seven years. The company sponsors SCAD’s annual fashion show, contributes materials to student projects and endows scholarships. “We are a global brand but we want to be regionally relevant,” said Brashear. “Schools such as SCAD nurture creative talent, which for Hugo Boss is literally our future.”

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false