Women’s Wear Daily
04.17.2014
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fashion-scoops

Sandro Pops Up Inside Bloomingdale's

Brand is opening three men’s pop-up shops inside the retailer's stores in California this week.

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OUT WEST: Sandro is opening three men’s pop-up shops inside Bloomingdale’s stores in California this week. Two are in Los Angeles — at the shopping centers Beverly Center and Westfield Century City — and one is in San Francisco on Market Street. The pop-up shops contain Sandro’s fall men’s collection for 30 to 50 percent off and its spring men’s collection at full price. While Sandro’s women’s line has a presence in Bloomingdale’s stores on the West Coast, the men’s line hasn’t been available at the retailer’s locations in the region before the pop-up shops. The pop-ups could be a precursor to Bloomingdale’s carrying Sandro’s men’s line more regularly at West Coast stores. On the women’s front, Sandro has been scouting locations for its own stores in California and is expecting to open a store in Los Angeles early next year. In addition, a women's store is slated to bow in April at The Forum Shops at Caesars in Las Vegas.

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