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Samuel L. Jackson to Host Fashion Ball in London

The event is to raise money for men's cancer awareness.

BOYS’ TOWN: Samuel L. Jackson plans to sweep into town on the first day of London Collections: Men to host a charity fundraiser at the Victoria & Albert museum. The event, on June 15, will benefit One For The Boys, a charity founded by Sofia Davis and chaired by Jackson. It raises awareness and funds to educate men about the various cancers that can affect them.

During the evening Jackson and fellow actors Simon Pegg, Luke Evans, Tom Hiddleston and David Walliams will model clothing from brands including Fendi, Alexander McQueen and Y-3 on the catwalk in between musical performances.

“Men don’t tend to talk about their health issues, worrying about appearing vulnerable,” said Jackson in a statement Wednesday. “The problem is that they do not have enough information on the subject. One For The Boys focuses on cutting through the noise to educate men, in the hope that we can have a similar reach to that of the pink campaigns.”

The London fashion ball will kick-start a series of events that will run through November, raising awareness and funds for cancers that impact men.