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Rykiel's Pen Is Mightier... Marc Jacobs and Lorenzo Martone Still Together...

Sonia Rykiel is adding an extra line to her résumé.

E-TAIL FEET FIRST: French swimwear brand Vilebrequin is looking to boost online sales with a revamped Web site that went live last week. The previous site, which focused on branding, had a limited e-tail offering. The new site is conceived as an online boutique and will offer Vilebrequin’s iconic trunks in 70 patterns and colors, as well as men’s sportswear and accessories, including beach and travel bags, towels and scarves. The updated site joins the brand’s 14 brick-and-mortar stores in the U.S. The company said the online store should evolve to be among Vilebrequin’s top five volume-producing doors in the U.S. The brand’s online home also will tap its popular father-and-son collection, with an area called “Family Album,” which asks fans to submit holiday and family photos of themselves in their Vilebrequins.

 

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