GOOD VIBE: Even in a Tiger Woods era, some sponsorship deals still work. TYR’s logo was front and center on the trisuit that Chrissie Wellington, a triathlete from Great Britain who is sponsored by the activewear company, was wearing when she smashed the women’s course record for the Ironman World Championship in October. Her time of 8:54:02 broke a 17-year record and allowed her to capture her third consecutive title at the race in Kona, Hawaii. Craig Alexander, sponsored by Oakley and Newton Running, won the second straight year with a time of 8:20:21. NBC will show highlights of the 140.6-mile race on Saturday from 4:30 to 6 p.m., and, in addition to the professionals, the coverage will focus on several inspirational amateurs including Matt Hoover, a former winner of “The Biggest Loser”; Rudy Garcia-Tolson, a double amputee, and former running back and sportscaster Mike Adamle. “Each year we look to inspire our viewers with the raw power and competitive nature of the professional athletes along with the impressive stories of courage and determination demonstrated by all participants,” said Peter Henning, vice president of television production for Ironman.
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