Women’s Wear Daily
04.21.2014
fashion-scoops
fashion-scoops

Rugby Makes a Match

It's only fitting that Ralph Lauren has decided to do his first-ever design collaboration to benefit young social entrepreneurs.

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Ralph Lauren knows a thing or two about entrepreneurship — after all, he famously launched his business by hawking ties from the back of a car.

So it’s only fitting that the designer has decided to do his first-ever design collaboration as part of the new Match Rugby Fund, which benefits young social entrepreneurs. Tapped to kick off the venture were Blake Mycoskie of Tom’s Shoes and Lauren Bush, the longtime girlfriend of David Lauren and founder of FEED Project.

Their limited edition creations were feted at the University Place Rugby store on Thursday night. A young crowd of fresh faces perused the burlap FEED bags and the Rugby-patterned shoes on offer (every pair purchased is matched by a pair given to a child in need, while proceeds from the bags go to the FEED Foundation).

A Match shirt is also on sale, which benefits the Match Rugby Fund. Both designers expanded on hallmarks of the brand for their pieces: “Rugby does ‘create your own’ elements in their rugby shirts, so we took that idea and decided to make four extra FEED country patches to be sold separately,” explained Bush.

Meanwhile, Mycoskie, who says sales at Rugby will provide children in Ethiopia with footwear, was just pleased to be working with Ralph Lauren.

“I got to meet him last year,” he recounted. “It was one of the most exciting times of my life—to hang out with Ralph Lauren for an hour.”

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