fashion-scoops
fashion-scoops

Ruffian E-Commerce Debut to Feature Runway Looks

For Saturday’s debut of their e-commerce site, Claude Morais and Brian Wolk will throw in a few looks right off the runway.

fashion-scoops/news

RUFFIAN IN SEASON: For Saturday’s debut of their e-commerce site, Ruffian’s Claude Morais and Brian Wolk will throw in a few looks right off the runway. As soon as their 9 a.m. show wraps up at Lincoln Center, shoppers will be able to buy $95 scarves with a Williamsburg Toile Du Jouy by American painter John Gordon Gauld and six different $65 Victorian Punk-inspired T-shirts.


Fans of the brand will also find boleros, beaded vintage-inspired collars and other ready-to-wear, jewelry and accessories from the fall collection. Delving into e-commerce is part of the expansion plan Ruffian’s chief operating officer Ben Huston mapped out this summer to sell the label beyond the usual retail avenues.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false