Rowley Rattles... Woody Allen v. Dov... Prada Test Run...

Cynthia Rowley and her husband, gallerist Bill Powers, are known to have an affinity for contemporary art.

PRADA TEST RUN: Prada’s much-hyped Transformer project is one step closer to making its mark on Seoul. Eunmin S&D, the project’s contractor, has completed the structural work and the first rotation test of the building, which will morph its shape to accommodate a film festival, a contemporary art exhibition and other events over the coming months. The building’s movable geometric components are covered with an elastic, white membrane normally used to cover and store machinery like old airplanes. Miuccia Prada and Rem Koolhaas, who designed the structure, will host a cocktail April 23 to fete the Transformer’s inaugural exhibit — a reprise of the traveling exhibit “Waist Down: Skirts by Miuccia Prada.”

SHOP TALK: Tony Parisian department store Le Bon Marché is making it easier to achieve that je ne sais quoi style of hip French starlets: It has invited actresses Géraldine Pailhas and Julie Gayet to select their summer must-haves from the store’s designer collections and will display them from Saturday to May 2. Meanwhile, designer Anne Valérie Hash is set to test an innovative retail concept. Spurred by the success of her recent ephemeral store in Paris’ Palais Royal, the designer plans to open a boutique in her headquarters on Paris’ Boulevard Bonne Nouvelle next month, also offering a made-to-measure service.

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