DECONSTRUCTING DOV: Woody Allen has been publicly mum on his pending lawsuit against American Apparel, but he was hardly understated on the subject in a December deposition. In excerpts released Wednesday from a previously confidential transcript, the filmmaker called the retailer’s characteristically soft-core ads “sleazy” and “infantile.” Allen filed a federal suit against American Apparel in March 2008 over the firm’s unauthorized use of his image in a billboard campaign. “If I’m going to do a commercial, it would have to be for, as I said, a large amount of money, it would have to be a very clever, kind of witty or intellectual-style commercial…” the director said under oath on Dec. 15. He went on to say American Apparel has a “sleazy image” and that the company’s ads, which often bear the imprint of chief executive officer Dov Charney, he had seen were “sexually gross in a witless and infantile way.” Earlier this month, the Los Angeles-based company filed a motion to compel Allen to produce evidence related to his divorce from Mia Farrow and subsequent marriage to her adopted daughter Soon-Yi Previn. Lawyers for American Apparel contend the scandal that surrounded the marriage dragged Allen’s potential endorsement lower than the $10 million he is seeking in the suit. Allen’s team responded with the portions of the deposition as proof that he had fulfilled his obligations for the discovery phase of the trial, during which plaintiff and defendant trade evidence. His lawyers accused American Apparel of using a “scorched earth” approach to the case and attempting to turn discovery into an “unfettered exploration of Mr. Allen’s family life, personal finances and career.” The two sides are due to meet at trial on May 18 in Manhattan.
Ads by Google