fashion-scoops
fashion-scoops

New York's Hotel Americano Adds Online Store

Through a new arrangement with L-atitude, guests can use iPads in their rooms to check out the hotel’s e-shop.

fashion-scoops/news

ROOM SERVICE: Fashionable out-of-towners have been crowding around Hotel Americano’s High Line-viewing rooftop pool for strawberry pisco sours, and now they can spruce up their wardrobes without leaving their hotel rooms. Through a new arrangement with the online store L-atitude, guests can use iPads in their rooms to check out the hotel’s e-shop. The-etailer teamed up with Mexican brands Caravana Montaecristo, Hide by Alejandro Alcocer, Dezso by Sara Beltran and Anndra Neen to showcase items with Latin flair. While HA-branded products are also available, Hotel Americano owner Carlos Couturier said the aim was to bring “an anti-Madison Avenue shopping experience. We believe in exposing local talent to a global crowd.”

Now that its alliance with Grupo Habita’s first Stateside property is under way, L-atitude founder Alisa Ng is partnering with other hotels so that their overnighters might also be able to surf for fashion without leaving their rooms.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false