ENVIRONMENTALLY, MY DEAR WATSON: Emma Watson is the latest celebrity to design a clothing line — but she’s decided to give her namesake collection an ethical twist. The actress has collaborated with People Tree, the London-based label that aims to promote sustainable and fair trade fashion, to launch a collection called People Tree Love Emma for February. “It has been the most incredible gap-year project,” said Watson, referring to her time off between high school graduation and her first year at Brown University.
People Tree said in lieu of paying Watson, all royalties from the collection will be donated to the People Tree Foundation, which aims to help farmers and artisans benefit from fair trade by helping with their training, technical support and introducing environmental initiatives. There are 26 pieces for women and 15 for men in the collection, including knitwear, cotton T-shirts and jersey dresses, along with home accessories such as embroidered throws. Wholesale prices for the line range from 7 pounds, or $11.50, for a scarf, to 45 pounds, or $74, for a chunky hand-knit sweater. All the pieces are handmade by fair-trade manufacturers in India, Nepal and Bangladesh. The collection will be sold at exclusive stockists in the U.K., Ireland and Japan, and the company is in talks to launch the collection in the U.S., a spokesman for People Tree said. The line will also be sold at peopletree.co.uk.