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PERRY’S CASTING CALL: Online followers of Perry Ellis will be able to cast one model who will walk in the brand’s upcoming men’s New York Fashion Week runway show. Photos and videos of the nine contestants in the competition are up on Perry Ellis’ Facebook page and YouTube channel, with viewers able to vote for their favorite. The winner will be revealed just before the start of the show on Feb. 11, during Perry Ellis’ live stream of the event.
In another fashion week initiative, Perry Ellis will put 10 looks from the fall runway collection on sale immediately following the show at perryellis.com. The “Watch It Live, Buy It First” flash sale will be open only to Perry Ellis Facebook fans for the first three days, after which it will open to the general public. Merchandise will be delivered to shoppers within four to six weeks.