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ON HORSEBACK: Trotting along with its heritage, Gucci will be the main sponsor of the European Equestrian Masters, the international horse jumping show that will be held in Paris from Dec. 10 to 13. Gucci Masters, the name of the sponsorship, is the luxury brand’s first equestrian funding in 20 years and is aimed at highlighting the house’s roots and culture. “I’ve been an avid horseback rider since I was a child, so it’s a pleasure for me to be involved in a program that is as close to my heart as it is to Gucci’s rich history,” said Frida Giannini, Gucci’s creative director. During its four-day sponsorship, Gucci will set up an on-site store that also will carry a limited edition collection of scarves, boots and blankets.
Organized by Brazilian horseman Nelson Pessoa, the 24-year-old European Equestrian Master is an exclusive event where 40 of the world’s best jumpers race at the Parc Des Expositions in Paris-Nord Villepinte. It draws more than 170,000 visitors and 400 exhibitors each year.