Most Recent Articles In Fashion Scoops
Latest Fashion Scoops Articles
FAVORABLE CONDITIONS: Al Roker may parlay his status as a nationally known weatherman into an eponymous line of apparel. The “Today” show personality is in talks with coat maker Weatherproof to create a line tentatively called Weatherman, the Al Roker Collection. The line, slated to launch fall 2010, would include rain jackets, coats, footwear and cold weather accessories. The collaboration, which would target mass market stores or national chains, marks the renewed partnership between Weatherproof and Roker, who has served as the company’s spokesperson in past ad campaigns.