WWD.com/fashion-news/fashion-scoops/rock-scissors-and-5906015
fashion-scoops
fashion-scoops

Louis Vuitton to Expand Into Stationery

The French leather goods powerhouse already markets some pens, agendas, travel guides and notebooks.

fashion-scoops/news

ROCK, SCISSORS AND...: Word has it that Louis Vuitton, which earlier this year confirmed it would extend its brand into perfume, is also plotting a move into stationery. According to sources, the French leather goods powerhouse — which already markets some pens, agendas, travel guides and notebooks — plans to pump up its writing category with paper goods and related paraphernalia. It is understood the product initiative is tied to the ambitious forthcoming expansion of its boutique at Saint-Germain-des-Prés, a neighborhood on the Left Bank whose famous cafes and booksellers have long been a magnet for famous writers. Vuitton officials could not immediately be reached for comment.