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RIVIERA VACATION: Chanel is heading to the Riviera for summer. The French fashion house will open a temporary space in Cannes during the film festival next month before taking up its summer quarters in the Hôtel La Mistralée in Saint-Tropez. Decked out in signature black and gold, the Cannes space adjoining the existing Chanel boutique will offer a selection of clothes from the spring-summer 2011 collection, as well as pieces from the pre-fall Métiers d’Art line. It will also host bars for makeup, nails and handbags, sell limited edition camellias by Lemarié and showcase gowns worn by the likes of Keira Knightley, the face of Coco Mademoiselle perfume, and Penélope Cruz.
In Saint-Tropez, the summer collection will be displayed in the pool house of the hotel, which will be painted black for the occasion. Jet-setters can pick up surfboards stamped with the Chanel logo or a croquet set in a quilted leather case. It is not the first time Chanel is heading to Saint-Tropez. Last year, it took over the resort’s famed Sénéquier cafe for its cruise collection. The Cannes pop-up store will be open from May 7 to 22, while the Saint-Tropez boutique will welcome customers from June 1 to Oct. 2.