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Robinson Les Bains Opening Paris Pop-Up

The French swimwear label for men will transform its temporary venue in the Marais district into a trompe l’oeil indoor pool.

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DIVING IN: Robinson Les Bains, best known for its funky prints and high quality textiles, will launch a pop-up store in Paris’ buzzing Marais district. The French swimwear label for men will transform its temporary venue on Rue Debelleyme into a trompe l’oeil indoor pool with images imitating water reflections covering the floor. Jean-Christophe Aumas of Voici Voilà, the French agency specialized in visual art direction, created the setup.

Slated to remain open from May 3 to August 31, the boutique will offer the label’s complete line, its latest collaboration with Ami on swim trunks and a capsule collection designed especially for the pop-up.

Robinson Les Bains has currently 66 points of sale worldwide. A first permanent freestanding unit is in the works for as early as next year.