Women’s Wear Daily
04.21.2014
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fashion-scoops

Robin Domeniconi Joins Rue La La as CMO

He will be responsible for growing Rue’s brand across all areas of business.

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DOMENICONI JOINS RUE LA LA AS CMO: Robin Domeniconi is the new chief marketing officer at Rue La La.

Domeniconi, who will report to Rue’s chief executive officer Steve Davis, will be responsible for growing Rue’s brand across all areas of business, including men’s and women’s apparel categories. She will also grow membership engagement via marketing strategies that combine content with commerce.

Domeniconi was chief marketing officer at Vente-Privee USA. Before that, she has held senior positions at Microsoft and Elle Group, and was the former president of Time Inc.’s media group.

“As the industry moves towards a new frontier, the blending of content and commerce will fuel innovation. Robin’s expertise will be instrumental in steering the brand forward and pushing boundaries in order to create the most engaging shopping experience for our members,” said Davis.

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