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Roberto Cavalli Unveils Renovated NYC Flagship

The store was unveiled on the designer's 12th anniversary in the location.

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ROBERTO REVISITED: Roberto Cavalli on Monday unveiled his renovated New York flagship at 711 Madison Avenue. In an interview, Cavalli said what he likes best about the store is the “hand detailing in the decor of the boutique. It’s just as important as it is in my collections.” He was referring to such rarified materials as Damasco glass illuminated from within on the store’s exterior; walnut parquet mosaic floors surrounded by brass, silver and glass edging in the shoe department; dark brown quartzite flooring mixed with crystal dust; backlit crystal displays set into the walls, and python-printed leather upholstered furniture. “I want them to enjoy the experience [of the store] as much as the clothes,” Cavalli said, adding that he wants “new customers to embrace the luxury and passion that my designs embody.” The store was unveiled on Cavalli’s 12th anniversary in the location. “There isn’t any rule” as to how often to renovate a store, he said. “I follow my creativity and intuition as well as my sense of what the customer wants. I am always trying to heighten my clients’ experience. Our new look will definitely draw people’s attention.”

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