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Yoox Gears Up for the Holidays

The e-tailer is unveiling today a special area dedicated to the upcoming holiday season.

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RINGING THE BELLS: Yoox.com is unveiling today a special area dedicated to the upcoming holiday season. For the occasion, the Italian e-tailer enrolled a number of personalities from different fields, including model Amber Valletta and entrepreneur Lapo Elkann, to act in a short movie. They will play the part of six couples at a Christmas dinner cooked by chef Davide Oldani and will be styled by Viviana Volpicella, wearing outfits from international brands including Valentino, Golden Glosse, Giambattista Valli, Dolce & Gabbana and Marni. Clicking on the characters, viewers will have access to a shoppable selection of products inspired by their looks.

In keeping with the convivial theme, five video recipes by Oldani will be available on the Web site, along with a capsule collection of aprons designed by a number of fashion and design brands, including MSGM, Trussardi and Missoni. The proceeds from the sale of the aprons will benefit Slow Food Foundation for Biodiversity.

In addition, a range of products produced exclusively for Yoox will be available in the area. These include a look designed by Marco de Vincenzo, table accessories by Osanna Visconti di Modrone, Venini’s Murano glass pieces, as well as Missoni Home’s new table clothing collection.