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Richard Ginori Fetes Florence Flagship

The Italian tableware and ceramics firm has renovated the boutique, which dates back to the 19th century.

ART AND LIVING: Richard Ginori, the historic Italian tableware and ceramics firm acquired by Gucci in 2013, on Wednesday celebrated the reopening of its iconic flagship store in Florence.

Located in the prestigious Palazzo Ginori, the boutique, which first opened in 1802, has been completely renovated, maintaining the materials and architectural elements of the original space.

Organized in different rooms to model a cozy, elegant house, the 5,382-square-foot flagship features both wooden coffered ceilings and vaulted ceilings painted with Richard Ginori’s roosters, an iconic motif of the brand’s tableware collections.

Enhancing the warm atmosphere of the space, the floor is made of historic Versailles art flooring panels and the walls are decorated with grey boiserie, while the kitchen space features a cement tile floor and hand painted tiles on the walls.

The flagship also includes a glasshouse with the windows decorated by late Florentine architect Tito Chini, along with a mould-making room.

“The re-opening of the store is an important sign of our investments to bring the company back to its splendor,” said Karlheinz Hofer, Gucci worldwide operations and supply chain director, adding that the company is already scouting new locations to open additional flagship stores.

To fete the re-opening of its store, Richard Ginori also restored three original works by Italian architect and designer Gio Ponti, artistic director of Richard Ginori from 1923 to 1930. The vase, bowl and plate will be on display at the store until July 21.

In addition, the company created a tableware collection called Volière which is exclusively available at the Florentine boutique.

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