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FACE FORWARD: Actresses aren’t the only recognizable faces chez Lancôme. Joining a roster that includes Penélope Cruz, Julia Roberts and Kate Winslet is Julia Restoin Roitfeld, who will make her debut in an advertisement — shot by Mario Testino — for the L’Oréal-owned brand’s Ultra Lavande Spring 11 color collection out early next year worldwide. Also in 2011, Restoin Roitfeld is to appear in a campaign in Asia for the Lancôme Blanc Expert line.