Women’s Wear Daily
04.19.2014
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Versace's Return Trip... Little Black Dress Auctions Celebrity Gowns...

Versace is returning to its roots by once again holding its men's show on Jan. 17 at the company's Via Gesù headquarters.

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RETURN TRIP: Versace is returning to its roots by once again holding its men's show on Jan. 17 at the company's Via Gesù headquarters. The brand started showing at the Versace Teatro in Milan's piazza Vetra in September 2006. "The decision to present the Versace collection in Via Gesù again is part of our strategy to underline the DNA of the brand," said a company spokesman. "Via Gesù 12 is the historical location of Versace shows and it is now the perfect environment to bring out the soul of the Versace collections." The company is mulling the idea to also hold its women's show in Via Gesù in February.

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