RECORD TIME: Hublot has just added another sports star to its roster: champion sprinter Usain Bolt. The Swiss watch brand, which already counts Bode Miller and Diego Maradona among its brand ambassadors, has signed the Jamaican athlete for three years, a spokeswoman said. Hublot chief executive officer Jean-Claude Biver said it was symbolic for his company’s watches to be worn by the world’s fastest man. “We measure time; Usain always seems to outrun it,” he quipped. Bolt will feature in ads for the King Power King Gold watch, and will unveil a limited edition Hublot watch when he visits Switzerland in July for the Athletissima meet in Lausanne.
May 25, 2010
Hublot's Lightning Bolt... Diddy Dish... Getting Juicy...
Hublot has just added another sports star to its roster: champion sprinter Usain Bolt.
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