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Rainbowwave to Open in New York

The London showroom will launch there in June.

RAINBOW CONNECTION: Rainbowwave, one of London’s top wholesale showrooms founded by Maria Lemos, will plant its flag in New York next month. From June, the company will have a fully operational sales showroom at 210 Eleventh Avenue, at 25th Street. Rainbowwave PR, a full-service communications agency, will launch in New York next spring.

 

Ann McNeill Wehren, previously a sales manager at Opening Ceremony, has been named U.S. sales director and begins work on June 16. From June 5-13, Rainbowwave NYC plans to hold pre-spring sales appointments at its new showroom for brands including Marios Schwab, Lisa Marie Fernandez, Bella Freud, Ancient Greek Sandals, Dianora Salviati and Ostwald Helgason. Lemos founded Rainbowwave as a wholesale showroom in 2002, while the p.r. division was launched in 2012 by Bianca Fincham.

 

In London, Rainbowwave is the showroom for labels including Peter Pilotto, J Brand and James Perse.