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Rag & Bone to Hit London

Brand will open its first flagship and host a presentation in September.

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BRITISH ACCENT: Rag & Bone will open its first European flagship store in London later this month, and will fete its arrival in town with a special presentation at London Fashion Week in September.

The brand’s British designers David Neville and Marcus Wainwright will host the presentation at their new Sloane Square store on Sept. 16, following their runway show in New York on September 7.

“We are thrilled to finally open a store in London,” said Neville. “It’s exciting to present a collection for the first time in our hometown and for it to take place in our own store feels really special.

“Showing during London Fashion Week will further strengthen our presence in Europe,” he added.

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The brand currently operates six stores in Manhattan, and has flagships in Boston, Washington, D.C., and Tokyo.

Rag & Bone will also open flagship stores on Melrose Avenue in Los Angeles and in Seoul, Korea, in September.