Rachel Roy Challenges Team to 'Unplug'

The designer's 24-hour digital fast — no BlackBerry, no iPhone, no laptops, nada — will start at sundown tonight as part of the National Day of Unplugging.

RACHEL ROY UNPLUGGED: Rachel Roy has challenged her team to join her in going technology-free — no BlackBerry, no iPhone, no laptops, nada. Their 24-hour digital fast will start at sundown tonight as part of the National Day of Unplugging. Without the near-constant distractions of Twitter, Facebook, Tumblr, Pinterest, Instagram and the like, staffers plan to reconnect with friends and family, which is just what their boss is hoping for.

Roy said, “I have urged them to stop the e-mailing, texting, tweeting and Facebooking for one day to notice the world around them. This will allow them to bring some balance to their increasingly fast-paced way of life and make time to connect with family, friends, the community and themselves!”

Her staff is so intent on holding out that a few wagers have been placed, according to Roy, who has asked Facebook fans to predict which employee will be the first to buckle.

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false