Women’s Wear Daily
04.18.2014
fashion-scoops
fashion-scoops

The Outnet.com Taps P'Trique for Video Campaign

The film, created with digital agency ICED Media, offers an insider’s peek at the faces behind the fashion outlet through the lens of the Internet personality.

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P’TRIQUE’S NEW JOB: The Outnet.com, a division of the Net-a-porter Group, has launched a global video campaign, dubbed #insideTHEOUTNET, exclusively on LinkedIn. The film, created with digital agency ICED Media, offers an insider’s peek at the faces behind the fashion outlet through the lens of Internet personality P’Trique.

In the video, which features a cameo from Man Repeller’s Leandra Medine, P’Trique appears in a montage of roles as she aims to pay off the debt she has amassed from shopping on The Outnet.

“This all happened organically and there was no intention to do anything as a marketing campaign — it was really just an internal video for a company presentation,” said Stephanie Phair, the e-commerce site’s managing director. “But it was so hilarious that we thought, why don’t we leverage this and give people a little bit of an inside [look] into our business?”

The video campaign will hit LinkedIn as well as The Outnet’s YouTube channel today.


Watch the video here >>

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