Women’s Wear Daily
04.18.2014
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fashion-scoops

KCD to Represent Proenza Schouler in Europe

KCD Paris will be handling the brand's press for continental Europe, while KCD London will represent the brand in the U.K.

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PS IT’S KCD: Beginning with the spring collection, KCD Paris will be handling Proenza Schouler’s press for continental Europe, while KCD London will represent the brand in the U.K. Both offices will receive press samples starting in October.

The brand, designed by Jack McCollough and Lazaro Hernandez, has seen strong growth in Europe and is sold in such upscale stores as Theresa in Munich, Antonia in Milan, Selfridges in London and Le Bon Marché in Paris.

KCD will also handle the front-of-house for the design duo’s runway shows during New York Fashion Week.

Proenza Schouler’s global public relations efforts are directed in-house and spearheaded by vice president of global communications Jenny Kim, who will work closely with KCD’s offices.

RELATED STORY: Proenza Schouler Switches Time at NYFW >>

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