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Proenza Schouler Scouting SoHo Location

Nearly six months after opening its first store on Madison Avenue, the brand is looking downtown for its second New York store.

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PROENZA’S NEW YORK POLES: Nearly six months after opening its first store on Madison Avenue, Proenza Schouler is scouting its second New York location in SoHo. During a pre-fall press preview, Lazaro Hernandez mentioned that Greene Street was likely. “We like the idea of having both ends of the island covered,” said Jack McCollough. No word on when the SoHo store will open.