WWD.com/fashion-news/fashion-scoops/prints-charming-7757226
fashion-scoops
fashion-scoops

H&M and Liberty Link Up on Men's Capsule

The collection of shirts and accessories in the British retailer’s trademark floral prints.

PRINTS CHARMING: H&M is linking with Liberty prints for a capsule collection of men’s shirts and accessories in the British retailer’s trademark floral prints. The line — consisting of four shirts, three pocket handkerchiefs, a tie and a bow tie — will launch in 250 stores worldwide and online in September.

“Floral prints are among the most important this season. Mixing classic Liberty patterns with current trends has been a very inspiring collaboration for us,” said Andreas Löwenstam, head of men’s design at H&M.

Prices will range from 14.99 euros, or $20.38 at current exchange, for a handkerchief to 49.99 euros, or $67.97, for a shirt. Liberty print fabrics have featured in collaborations with brands such as Barbour, Nike, Levi’s, Etam, Vans, Marc by Marc Jacobs and Dockers.