fashion-scoops
fashion-scoops

H&M and Liberty Link Up on Men's Capsule

The collection of shirts and accessories in the British retailer’s trademark floral prints.

fashion-scoops/news
View Slideshow

PRINTS CHARMING: H&M is linking with Liberty prints for a capsule collection of men’s shirts and accessories in the British retailer’s trademark floral prints. The line — consisting of four shirts, three pocket handkerchiefs, a tie and a bow tie — will launch in 250 stores worldwide and online in September.

“Floral prints are among the most important this season. Mixing classic Liberty patterns with current trends has been a very inspiring collaboration for us,” said Andreas Löwenstam, head of men’s design at H&M.

Prices will range from 14.99 euros, or $20.38 at current exchange, for a handkerchief to 49.99 euros, or $67.97, for a shirt. Liberty print fabrics have featured in collaborations with brands such as Barbour, Nike, Levi’s, Etam, Vans, Marc by Marc Jacobs and Dockers.

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false