WWD.com/fashion-news/fashion-scoops/printemps-taps-dior-for-holiday-windows-6184640
fashion-scoops
fashion-scoops

Printemps Taps Dior for Holiday Windows

The Paris department store will sell exclusive products designed by the French luxury brand.

fashion-scoops/news

DECK THE HALLS: Printemps is partnering with Dior for its Christmas window displays.

 

The French luxury house will not only inspire the décor, but will also dress the mechanically operated puppets that entertain crowds thronging in front of the Paris department store’s windows during the holiday season.

 

In a departure, Dior will design products exclusively for Printemps and the brand will take over the temporary exhibition space linking the basement and ground floor of the main store. Printemps has previously invited Chanel and Lanvin to help create its Christmas displays.

 

Dior recently showed the first couture collection by its new creative director Raf Simons.